Look, a new look!

Our new logo and tagline celebrate Fleisher's creative spirit. They reflect our historic roots and Samuel S. Fleisher's essential and founding ideal that “there is an artist within us all.”

Inspired by the rose window that graces our historic Sanctuary, our new logo symbolizes the artistic and creative transformation that begins with Fleisher and radiates into the lives of the individuals and communities we serve.

Our new tagline “Art Begins Within” speaks to the creative potential within us all and encourages and invites everyone we serve to experience Fleisher is his or her own unique way. “Art Begins Within” also promotes introspection and expression — critical aspects of the creative process — and reinforces Samuel S. Fleisher's founding ideas that “there is an artist within us all,” and that “art-making is a joyful end in itself.”

We are truly grateful to the The Trustees' Philanthropy Fund of the Fidelity Chartable Gift Fund for the grant that allowed us to develop this compelling new image and message that capture the essence and energy of our organization. The process itself was engaging, exciting, and rewarding. We partnered with a Philadelphia brand agency that guided us through a number of discovery sessions. By seeking advice and opinions from Fleisher’s staff, board, faculty, and students, we were able to understand what is at the core of who we are and what we do. Through this insightful and collaborative approach, we've arrived at this new brand image that allows us to connect our organization and communicate our role and opportunities in meaningful ways.